This project involved designing and developing a complete website concept for Prime Path Medtech, from initial research through final high-fidelity design. The goal was to create a cohesive, user-friendly online experience that better reflected the organization’s values and visual identity.The process began with a full audit of the existing website to identify usability issues and opportunities for clearer communication. Based on these findings, I restructured the site’s information architecture, developed detailed wireframes, and designed new layouts that prioritized accessibility and intuitive navigation. The final concept featured a modern visual system, refreshed color palette, and streamlined content hierarchy aimed at improving user engagement and overall clarity.
Audit of the existing website revealed excessive links and redundant content that created unnecessary complexity.
Restructure of the existing website focused on improving search visibility and creating a more streamlined, user-centered experience.
Original Wireframing and plan for all device sizes.
Comparison screenshots, showcasing the before and after for final designs.
Video walkthrough for desktop and mobile showcasing the final designs.